01Schedule
The launch day timeline
A running order for the first six hours, written as a call sheet: who is on the desk, what is published when, and which decisions have deadlines.
Open the entryLaunch day is the phase people plan least and remember most. It is short, it is public, and it is the only stretch where a decision has to be made in minutes rather than days. The entries filed here treat it the way a production treats a broadcast: a running order with named owners, a budget with a stop line, and a triage procedure for the moment something does not happen.
Three of these pages are about what to do. One is about what to do when the plan meets a quiet market, which is the ordinary case rather than the exception.
The hours where a launch is decided in public: the running order, who does what, how the curve responds to early buying, what a budget covers, and how to behave when the room goes quiet.
01Schedule
A running order for the first six hours, written as a call sheet: who is on the desk, what is published when, and which decisions have deadlines.
Open the entry02Analysis
How the first wave of buying shapes a holder list, what concentration actually indicates, and how to read your own distribution without flattering it.
Open the entry03Budget
Where money goes during a curve launch, how to write a budget in SOL that survives a bad hour, and the arithmetic behind every line of it.
Open the entry04Triage
A triage sequence for a quiet curve: diagnose before spending, separate the fixable from the finished, and decide what an honest wind-down looks like.
Open the entryLaunch day is decided by the preparation that preceded it and judged by what survives into the following week. The other two phase files hold both ends of that.