Launch day: the first hours, run from a call sheet

Launch day is the phase people plan least and remember most. It is short, it is public, and it is the only stretch where a decision has to be made in minutes rather than days. The entries filed here treat it the way a production treats a broadcast: a running order with named owners, a budget with a stop line, and a triage procedure for the moment something does not happen.

Three of these pages are about what to do. One is about what to do when the plan meets a quiet market, which is the ordinary case rather than the exception.

Phase
Two and three of four. The first hours, and the curve that runs through them.
Starts at
The signed mint. Ends when the day is logged, not when you get bored.
Owns
The running order, the spend, the distribution that hardens, the stop line.
Hardest part
Deciding in advance what you will do in hour four if nothing happens.

4 entries in this phase

The hours where a launch is decided in public: the running order, who does what, how the curve responds to early buying, what a budget covers, and how to behave when the room goes quiet.

01Schedule

The launch day timeline

A running order for the first six hours, written as a call sheet: who is on the desk, what is published when, and which decisions have deadlines.

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02Analysis

First buyers and distribution

How the first wave of buying shapes a holder list, what concentration actually indicates, and how to read your own distribution without flattering it.

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03Budget

Budgeting the curve

Where money goes during a curve launch, how to write a budget in SOL that survives a bad hour, and the arithmetic behind every line of it.

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04Triage

When a launch stalls

A triage sequence for a quiet curve: diagnose before spending, separate the fixable from the finished, and decide what an honest wind-down looks like.

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